Key Points of Ashok Leyland Launches an e-marketplace for used Vehicles named Re-AL:
- Ashok Leyland has launched an e-marketplace for Used Commercial Vehicles.
- The platform brings transparency to the previously unorganized used vehicle ecosystem.
- The e-marketplace offers verified vehicle images, validated documents, and evaluation reports.
- The process of listing vehicles for liquidation is quick and easy for sellers.
- The initiative marks a significant milestone in the company’s digital transformation journey.
- The e-marketplace will enhance the overall customer experience and build trust.
- Ashok Leyland is well-positioned to lead the digital transformation of the commercial vehicle industry with its industry expertise, partnerships, and customer-centric approach.
Details of Ashok Leyland Launches an e-marketplace for used Vehicles named Re-AL:
Ashok Leyland, the leading commercial vehicle manufacturer in India and the flagship of the Hinduja Group, has launched a new e-marketplace for Used Commercial Vehicles. This innovative platform will enable customers to exchange their used vehicles and upgrade to new Ashok Leyland trucks and buses, bringing transparency to the previously unorganized used vehicle ecosystem.
The e-marketplace will offer a range of features to help customers easily find the vehicles they need, including verified vehicle images, validated documents, and evaluation reports. For sellers, the process of listing vehicles for liquidation is quick and easy.
Ashok Leyland’s MD & CEO, Mr. Shenu Agarwal, commented on the launch, stating that “leveraging our digital platforms, there are many opportunities for us to provide customer-centric solutions. This Used Vehicle e-marketplace solution marks a significant milestone in our digital transformation journey, and this will help us add significant value in the customer life cycle.”
The President of MHCV at Ashok Leyland, Mr. Sanjeev Kumar, also expressed his excitement for the e-marketplace, stating that “we believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses by bringing a level of ease, transparency into the process and thereby building trust.”
With its industry expertise, strong partnerships, and customer-centric approach, Ashok Leyland is well-positioned to lead the digital transformation of the commercial vehicle industry. The launch of this e-marketplace is a testament to the company’s commitment to innovation, excellence, and customer success.
About Ashok Leyland:
In 1955, Ashok Motors was rebranded as Ashok Leyland. Today, the Hinduja Group-owned multinational automotive manufacturer is headquartered in Chennai, India, and has been operating since 1948.
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