Key Points of Bajaj Electricals Premium Fans Launch:
- Bajaj Electricals has launched new premium category ceiling fans with Super5 Tuff TM technology to increase its market share in the premium fan category.
- The new range of ceiling fans will come with modern designs and features, including self-guard capacitor, fierroshield bearing, dura coat copper motor, and anti-corrosive protection, with prices starting from ₹4,975.
- Bajaj Electricals currently holds a single-digit market share in the premium fan category and aims to increase its share in the entry-level, premium, and super-premium segments.
- The Indian fan industry is dominated by ceiling fans, which make up 65% of the market, followed by table pedestal fans (30%) and exhaust fans (5%).
- The large ceiling fan category comprises the economy and popular segments, with entry-level premium fans accounting for 20%, premium fans 15%, and super-premium fans 5% of the market.
- The company has 650 service franchises covering 18,500 pincodes across the country to provide excellent service to its customers.
- Bajaj Electricals’ new premium category ceiling fans with Super5 Tuff TM technology are set to attract more consumers and boost the company’s market share in the premium fan category.
Details of Bajaj Electricals Premium Fans Launch:
Bajaj Electricals Launches Ceiling Fans with Super5 Tuff TM Technology to Boost Market Share
Indian consumer electrical equipment manufacturer, Bajaj Electricals, has recently unveiled its new premium category ceiling fans equipped with Super5 Tuff TM technology. The range will offer contemporary designs and features, including self-guard capacitor, fierroshield bearing, dura coat copper motor, and anti-corrosive protection, with prices starting from ₹4,975.
The company, which currently holds a single-digit market share in the premium fan category, aims to increase its share in the entry-level, premium, and super-premium segments. The Indian fan industry is dominated by ceiling fans, which constitute 65% of the market, followed by table pedestal fans (30%) and exhaust fans (5%). The economy and popular segments comprise the large ceiling fan category, with entry-level premium fans accounting for 20%, premium fans 15%, and super-premium fans 5% of the market.
According to Ravindra Singh Negi, Chief Operating Officer-Consumer Products, Bajaj Electricals Limited, the company’s new fans cater to consumers’ needs for design, colors, and durability in the premium category. He added, “The consumer today is not just looking for the comfort of getting air but the overall décor of the room and we have catered to that.”
The company has also invested heavily in color material and finish for its fans and offers a three-year warranty for its popular and economy segment fans and a five-year warranty for its premium segment fans. Bajaj Electricals has 650 service franchises covering 18,500 pincodes across the country to provide excellent service to its customers.
However, the company witnessed a dip in demand for fans due to sudden rainfall in March. “In March to June, about 45 to 50 per cent of the consumer offtake happens, and today the fan offtake is staggered throughout the year as consumers look at it as a part of the replacement. Last couple of weeks, because of incessant rains in March, we saw a little slowdown in the offtake, but now with summer picking up and heat across the country, we are seeing better offtake. We are optimistic that the summer products will be better than expected,” said Negi.
Overall, Bajaj Electricals’ new premium category ceiling fans with Super5 Tuff TM technology are set to attract more consumers and boost the company’s market share in the premium fan category.
About Bajaj Electricals:
Bajaj Electricals Ltd, based in Mumbai, is an Indian company that manufactures consumer electrical equipment. It is part of the Bajaj Group, with interests in lighting, appliances, fans, and more.
For More Latest News Click Here