HSBC India enlists Virat Kohli as brand ambassador

HSBC India enlists Virat Kohli as brand ambassador

Key Points of HSBC India Enalists Virat Kohli as Brand Ambassador:

  • HSBC India has appointed Virat Kohli as its brand ambassador for a multimedia campaign showcasing the benefits of banking with HSBC.
  • The bank plans to focus more on the Indian market, leveraging its range of products and services to support different aspects of the Indian economy, including startups and businesses looking to go global.
  • Kohli’s appeal and pursuit of excellence are aligned with HSBC India’s growth ambitions in India, according to Hitendra Dave, HSBC India CEO.
  • HSBC India reported a pre-tax profit increase of 15.04% in 2022, reaching $1.277 billion, while also increasing its headcount in the country by 1,000 to 39,000, the highest among all markets where the company operates.
  • The partnership between HSBC India and Kohli represents the bank’s commitment to supporting India’s upward trajectory of growth and partnering with the country on its global journey.

Details of HSBC India Enalists Virat Kohli as Brand Ambassador:

HSBC India has enlisted the services of Virat Kohli, former captain of the Indian cricket team, as its brand ambassador, according to a statement released by the financial services company on April 19.

The partnership will feature a multimedia campaign showcasing Kohli, emphasizing the benefits of banking with HSBC. The bank plans to increase its focus on the Indian market, citing its extensive range of products and services as reasons for being “well-positioned” to support different aspects of the Indian economy. The statement also indicated that HSBC India is keen to help Indian startups and businesses achieve global success.

Kohli expressed his excitement about being the brand influencer for HSBC and praised the bank’s disciplined approach and long-standing commitment to India.

HSBC India CEO, Hitendra Dave, stated that Kohli’s appeal and pursuit of excellence are aligned with the bank’s growth ambitions in India. Dave believes that Kohli represents an ambitious India that is making a mark globally, and HSBC is keen to partner with the country in its upward trajectory of growth.

According to the bank’s 2022 financial results, it reported a 15.04% increase in its pre-tax profit from operations in India, reaching $1.277 billion.

During the same period, the bank increased its headcount in the country by 1,000, bringing the total employee count to 39,000, the highest among all markets where the company operates.

About HSBC India:

HSBC Bank India is a limited liability company incorporated in Hong Kong SAR. It operates as a foreign bank under the Banking Regulation Act, of 1949 and is regulated by the Reserve Bank of India.

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