The company recorded a total sale of 49.71 lakh metric tons (MT) of fertilizers during this period, surpassing its target for the fiscal year. This growth can be attributed to the increased demand for fertilizers due to good monsoon and increased acreage under cultivation.
NFL‘s urea sales also recorded a growth of 21% during this period, with a total sale of 32.68 lakh MT. The company’s DAP and complex fertilizers also recorded a growth of 43% and 29%, respectively.
“We are very pleased with the growth in fertilizer sales and are committed to continuing our efforts to meet the increasing demand for fertilizers in the country,” said Shri Ravindra Nath, CMD, NFL. “We will continue to work towards our vision of being a leading and sustainable fertilizer company in the country.”
NFL’s marketing strategies and efforts to increase reach in the domestic market, especially in the states of Uttar Pradesh, Madhya Pradesh and Rajasthan, have contributed to the increase in sales. The company has also focused on improving distribution and logistics to ensure timely delivery to customers. The successful implementation of these strategies has resulted in an increase in market share and customer satisfaction.
In addition to the domestic market, NFL has also recorded a growth in exports, with a total of 4.54 Lakh MT of fertilizers exported in the April-December period of 2022, compared to 3.53 Lakh MT in the same period of the previous year.
The company’s focus on innovation and introduction of new products, as well as its efforts to improve distribution and customer service, have contributed to the strong performance in the fertilizers market. NFL is committed to continuing to provide high-quality fertilizers to farmers and support the growth of the agriculture sector in the country.
The growth in sales can be attributed to various factors such as good monsoon and the measures taken by the company to increase distribution and reach out to more farmers. The company also focused on improving customer satisfaction and providing value-added services to farmers. The introduction of new products and expansion into the agrochemical market also contributed to the increase in sales. The strong performance of the industrial products division also contributed to the overall growth in sales.
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