T.A.C Raises ₹100 Crore in Series A Funding Round to Expand Offline Presence and Accelerate Digital Awareness Around Ayurveda
Direct-to-consumer omnichannel Ayurvedic lifestyle brand T.A.C has announced raising ₹100 crore in its Series A funding round from VC fund Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, start-up founders, and venture debt funds.
T.A.C plans to use the funds to expand its offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around ayurveda and T.A.C in the ecosystem. The brand aims to integrate and automate Dosha Consultation-based personalized skin, hair & wellness routines.
With a portfolio of 100 unique SKUs and a strong omni-channel distributor network across 20+ EBOs, 5,000+ retail touchpoints, and online channels, the brand claims to have grown by 300 per cent. T.A.C has recently expanded into global markets, with its Dubai launch in the MEA region.
According to Nikhil Vora, founder and CEO of Sixth Sense Ventures, “Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand.” He added, “With rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all TGs.”
Co-founder and CEO, Shreedha Singh, said, “This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials & Gen Z to make Ayurveda mainstream.” Singh expressed excitement to have Sixth Sense Ventures onboard, with their expertise in the consumer space, T.A.C is poised to be the most loved Ayurveda brand in the years ahead.
About T.A.C:
TAC Ayurveda is a manufacturer of cosmetic products that combine ancient Ayurvedic approaches with modern science. Their product line includes face care, body care, hair care, lip care, and essentials that are free from parabens, sulfates, alcohol, and heavy metals. By offering Ayurvedic products that are safer and environmentally friendly, the company strives to provide consumers with a healthier alternative.
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