Credo Brands IPO Details ( Credo Brands Marketing Limited IPO Review )
(19 Dec 2023 – 21 Dec 2023)
Founded in 1999, Credo Brands Marketing Limited brings you stylish and comfortable men’s clothing through its popular brand “Mufti.”
Back in 1998, the company focused on shirts, T-shirts, and trousers. But now, they’ve expanded their offerings to include a broad range of items like sweatshirts, jeans, cargos, chinos, jackets, blazers, and sweaters. You can find these products in various categories, such as relaxed casual wear for vacations, authentic everyday wear, urban casual wear, party wear, and athleisure.
As of May 31, 2023, the company runs 1,773 retail outlets all across India. These include 379 exclusive brand stores (EBOs), 89 large format stores (LFSs), and 1,305 multi-brand stores (MBOs).
Catering to both major cities and Tier 3 locations, the company has steadily expanded its reach. By March 31, 2023, they were present in 582 cities, following 598 cities on March 31, 2022, and 569 cities on March 31, 2021.
As of May 31, 2023, the company’s design team, consisting of 15 members, worked tirelessly to create over 1,348 unique designs during the 2023 financial year.
Credo Brands Marketing Limited IPO Competitive Strength
- Strong brand equity with presence across categories
- Multi-channel pan-India distribution network
- Scalable asset light model
- Strong in-house design competencies to deliver innovative and high-quality products with end-to-endtech-enabled supply chain capabilities
- Financially stable business model
- Experienced Promoter and senior management team
Credo Brands Marketing IPO Financials Performance ( Results )
Credo Brands Marketing Limited Financial Information (Restated Consolidated)
All Amount in ₹ Crores
| Period Ended | Total Assets | Total Revenue | PAT | EPS (₹) | Net Worth | Reserves | Borrowing |
| 31-Mar-21 | 416.99 | 261.15 | 3.44 | 0.54 | 192.33 | 15.23 | |
| 31-Mar-22 | 476.05 | 354.84 | 35.74 | 5.56 | 235.73 | 13.46 | |
| 31-Mar-23 | 574.48 | 509.32 | 77.51 | 12.06 | 281.35 | 10.08 | |
| 30-Jun-23 | 592.38 | 119.43 | 8.58 | 1.33 | 289.88 | 11.30 |
Objective of Credo Brands Marketing IPO Issue
We want to do two things with this Offer: (1) get the advantages of having our Equity Shares listed on the Stock Exchanges, and (2) sell up to 19,634,960 Equity Shares. Also, by listing our Equity Shares, we hope it will make our company more visible, improve our brand image, and give our Shareholders a chance to sell their shares more easily in the public market in India.
Credo Brands Marketing IPO Basic Details
| IPO Date | Dec 19, 2023 to Dec 21, 2023 |
| Listing Date | Wednesday, December 27, 2023 |
| Face Value | ₹2 per share |
| Price | ₹266 to ₹280 per share |
| Lot Size | 53 Shares |
| Issue Size | 19,634,960 shares of ₹2 (aggregating up to ₹549.78 Cr) |
| Offer For Sale | 19,634,960 shares of ₹2 (aggregating up to ₹549.78 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE, BSE |
| Share holding pre issue | 64,301,880 |
| Share holding post issue | 64,301,880 |
| Company Promoters | Kamal Khushlani and Poonam Khushlani |
Credo Brands Marketing IPO Reservation
| QIB Shares Offered | 50% of the Net Issue |
| NII (HNI) Shares Offered | 15% of the Net Issue |
| Retail Shares Offered | 35% of the Net Issue |
Credo Brands IPO Timetable
Credo Brands IPO will open on December 19, 2023 and close on December 21, 2023. You can join Credo Brands IPO at 10.00 A.M. to 5.00 p.m. Upto which mandate can be applied.
| Event | Date |
| Opening Date | 19 December 2023 (Tuesday) |
| Closing Date | 21 December 2023 (Thursday) |
| Basis of Allotment | 22 December 2023 (Friday) |
| Initiation of Refunds | 26 December 2023 (Tuesday) |
| Credit of Shares to Demat | 26 December 2023 (Tuesday) |
| Listing Date | 27 December 2023 (Wednesday) |
| Deadline for UPI mandate confirmation | 5 PM on 21 December 2023 |
Credo IPO Lot Size
For retail investors in Credo IPO, 53 shares will come in 1 lot or the minimum investment will be ₹14,840. Retail-individual investors can apply for up to 1 lots or the maximum investment will be ₹192,920.
| Application | Lots | Shares | Amount |
| Retail (Min) | 1 | 53 | ₹14,840 |
| Retail (Max) | 13 | 689 | ₹192,920 |
| S-HNI (Min) | 14 | 742 | ₹207,760 |
| S-HNI (Max) | 67 | 3,551 | ₹994,280 |
| B-HNI (Min) | 68 | 3,604 | ₹1,009,120 |
Credo Brands IPO Promoter Holding
The company’s promoters include Kamal Khushlani and Poonam Khushlani.
| Pre Issue Share Holding | 66.66% |
| Post Issue Share Holding | 53.66% |
Credo Brands Marketing Ltd IPO Key Performance Indicator ( Valuation )
In the table given below, all the figures have been told according to the latest financial year.
| KPI | Values |
| Earning Per Share (EPS) | ₹0.54 per Equity Share |
| Net Asset Value (NAV) | ₹43.75 per Equity Share |
| P/E Ratio (P/E) (x) | 23.22 |
| Return on Net Worth (RoNW) (%) | 29.98 |
| Return on equity (ROE) (%) | 29.98 |
| Return on Capital Employed (ROCE) (%) | 28.16 |
| Debt/Equity Ratio | 0.65 |
Credo Brands Marketing Ltd Peer Comparison
| Company Name | Consolidated/ Standalone | Face Value | CMP (₹) | EPS (₹) | P/E Ratio | RoNW (%) | NAV (₹) |
| Credo Brands Marketing Limited | Consolidated | 2 | 280.00 | 12.06 | 23.22 | 29.98 | 43.75 |
| Peer Group | |||||||
| Aditya Birla Fashion and Retail Limited | Consolidated | 10 | 232.45 | -0.38 | – | -1.18 | 35.24 |
| Go Fashion (India) Limited | Consolidated | 10 | 1,352.75 | 15.33 | 88.24 | 17.27 | 96.36 |
| Arvind Fashions Limited | Consolidated | 4 | 433.55 | 2.76 | 157.08 | 4.42 | 68.48 |
| Kewal Kiran Clothing Limited | Consolidated | 10 | 777.00 | 19.31 | 40.24 | 23.22 | 88.76 |
Credo Brands IPO GMP Live Update, Kostak Rate day by day
| Date | GMP | Kostak | Subject to |
| Today | ₹145 | – | – |
| 20 December 2023 | ₹155 | – | – |
| 19 December 2023 | ₹140 | – | – |
| 18 December 2023 | ₹120 | – | – |
| 17 December 2023 | ₹130 | – | – |
Credo Brands IPO Detail Video:
link
Credo Brands IPO Subscription Status (Bidding Detail)
The Credo Brands IPO on December 21, 2023 at 7:30:00 PM was subscribed 51.85 times, with the retail category being subscribed 19.94 times, the NII (Non-Institutional Investor) category being subscribed 55.52 times, QIB (Qualified-Institutional Buyers) category being subscribed 104.95 times.
| Category | Subscription |
| QIB | 104.95x |
| NII | 55.52x |
| Retail | 19.94x |
| Total | 51.85x |
Credo Brands IPO Prospectus
| Credo Brands IPO DRHP | Download |
| Credo Brands IPO RHP | Download |
| Credo Brands IPO Anchor Investors Details PDF | Download |
Credo Brands IPO Rating
| Our Rating | 3.0/5.0 |
Credo Brands Company Contact Information
Credo Brands Marketing Limited
Registered and Corporate Office: B-8, MIDC Central Road, Marol, Next to MIDC Police Station, Andheri (E), Mumbai 400093, Maharashtra, India
Tel: +91 22 6141 7200
Website: www.credobrands.in
Contact Person: Sanjay Kumar Mutha, Company Secretary and Compliance Officer
E-mail: investorrelations@mufti.in
Corporate Identity Number: U18101MH1999PLC119669
Our Promoters: Kamal Khushlani and Poonam Khushlani
Credo Brands IPO Registrar
Link Intime India Private Limited
Registered office: C-101, 1st Floor, 247 Park L.B.S. Marg, Vikhroli (West), Mumbai 400 083
Maharashtra, India
Telephone: +91 81081 14949
E-mail: credobrands.ipo@linkintime.co.in
Website: www.linkintime.co.in
Investor grievance e-mail: credobrands.ipo@linkintime.co.in
Contact Person: Shanti Gopalkrishnan
SEBI Registration No.: INR000004058
Credo Brands IPO Lead Manager
DAM Capital Advisors Limited
Registered office: One BKC, Tower C, 15th Floor, Unit No. 1511, Bandra Kurla Complex,
Bandra (East), Mumbai – 400 051, Maharashtra, India.
Telephone: +91 22 4202 2500
E-mail: mufti.ipo@damcapital.in
Website: www.damcapital.in
Investor grievance e-mail: complaint@damcapital.in
Contact Person: Chandresh Sharma
SEBI Registration No.: MB/INM000011336
ICICI Securities Limited
Registered office: ICICI Venture House, Appasaheb Marathe Marg
Prabhadevi, Mumbai – 400 025, Maharashtra, India
Telephone: +91 22 6807 7100
E-mail: mufti.ipo@icicisecurities.com
Website: www.icicisecurities.com
Investor grievance e-mail: customercare@icicisecurities.com
Contact Person: Namrata Ravasia / Gaurav Mittal
SEBI Registration No.: INM000011179
Keynote Financial Services Limited
Registered office: The Ruby, 9th Floor Senapati Bapat Marg
Dadar (West), Mumbai – 400 028, Maharashtra, India
Telephone: +91 22 6826 6000
E-mail: mbd@keynoteindia.net
Website: www.keynoteindia.net
Investor grievance e-mail: investors@keynoteindia.net
Contact Person: Radha Kirthivasan / Sunu Thomas
SEBI Registration No.: INM000003606
Credo Brands IPO FAQs
What is the lot size of Credo Brands IPO?
The total size of Credo Brands IPO is ₹549.78 crores and this is a complete offer for sale (OFS) Issue.
When will Credo Brands IPO start?
Credo Brands IPO will open from 19 December 2023 and IPO will close on 21 December 2023.
What is the open date of Credo Brands IPO?
Credo Brands IPO will open date from 19 December 2023.
What is the last date ( close date ) of Credo Brands IPO?
Credo Brands IPO will close from 21 December 2023.
What is the price band of Credo Brands IPO?
Credo Brands IPO price band is ₹266 to ₹280. ( Upper Price Band: ₹280, Lower Price Band: ₹266 )
What is the minimum amount required to apply for Credo Brands IPO?
The minimum investment for retailers to apply for Credo Brands IPO is ₹14,840 and the maximum investment is ₹192,920.
What is going on gray market premium of Credo Brands IPO?
View gray market premium of Credo Brands IPO by Clicking Here
How much is the GMP of Credo Brands IPO?
Watch Credo Brands IPO GMP Today: Click Here
What is the allotment date of Credo Brands IPO?
The allotment date of Credo Brands IPO is 22 December 2023.
How to check allotment status in Credo Brands IPO?
To check the allotment status of Credo Brands IPO, first of all go to the registrar website by clicking here, select your bad Credo Brands IPO name or enter your bad application number, PAN number or client ID and click on submit. ( Video Link )
What is the listing date of Credo Brands IPO?
The listing date of Credo Brands IPO is 27 December 2023.
How much will be the listing gain in Credo Brands IPO?
View listing gain of Credo Brands IPO by Clicking Here
How much time Credo Brands IPO is subscribed?
Total 51.85 times subscribed in Credo Brands IPO out of which 19.94 times subscription was done in retail quota, 55.52 times subscription in NII quota and 104.95 times subscription in QIB quota.
How to apply for Credo Brands IPO from Upstox?
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How to apply for Credo Brands PO from Zerodha?
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How to apply for Credo Brands IPO from Angle One?
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