Equitas Small Finance Bank Key points:
- Equitas Small Finance Bank has partnered with Gujarat Titans, the 2022 Tata IPL champions, for the 2023 season as the “Proud Banking Partner.”
- The collaboration aims to reinforce Equitas’ brand message of being “The Progressive Bank Behind Progressive Champions.”
- Gujarat Titans will display the Equitas logo on the back of their helmets as part of the team’s jersey.
- Equitas provides benefits such as up to 7% interest on savings, contactless video KYC service, no maintenance charges on savings accounts, and free online fund transfers.
- Equitas’ “Progressive Champion” campaign aligns with the bank’s philosophy of progressive banking, with a focus on building a sustainable and responsible society.
- Gujarat Titans COO Colonel Arvinder Singh expressed excitement about the partnership and believes it will be fruitful.
- Equitas has 68 branches across Gujarat and plans to expand its footprint.
Today, Equitas Small Finance Bank declared that it has formed a partnership with Gujarat Titans, the 2022 Tata IPL champions, for the upcoming 2023 season, as the “Proud Banking Partner”. The objective of this collaboration is to reinforce the bank’s brand message of being “The Progressive Bank Behind Progressive Champions”.
As part of the collaboration, the Gujarat Titans team will showcase the Equitas Small Finance Bank logo on the back of their helmets as a part of their jersey. The main goal of this partnership campaign is to convey the message that Equitas has played a significant role in promoting progress by providing lending services and fulfilling social responsibilities beyond traditional banking.
Equitas offers various benefits to its customers, including the ability to earn up to 7% interest on savings, a contactless video KYC service, savings accounts with no maintenance charges, and free online fund transfers. These services are designed to foster stronger communities and enable a seamless and agile banking experience for customers throughout India, both in-person and digitally.
According to Mr. Murali Vaidyanathan, Senior President and Country Head of Equitas Small Finance Bank, the bank is delighted to partner with a team such as the Gujarat Titans, which won the championship in its very first IPL season. This collaboration with a young and progressive team will help strengthen the bank’s association and expand its reach to a diverse population segment. The ‘Progressive Champion’ campaign aligns with the bank’s philosophy of progressive banking. As a new-age bank, Equitas is well-equipped to understand the evolving needs of customers and build a sustainable and responsible society. Moreover, the bank’s association with cricket allows for engaging with customers through entertainment while promoting its core values of fairness and transparency.
Colonel Arvinder Singh, COO of Gujarat Titans, expressed his excitement about the partnership, stating that the team has always demonstrated a commitment to excellence both on and off the field since its inception. He further added that the team believes in futuristic, innovative, and customer-friendly businesses that embody a progressive approach, which aligns with Equitas’ ethos. Singh is thrilled to welcome Equitas to the Gujarat Titans family and anticipates a fruitful association.
Presently, Equitas operates 68 branches across Gujarat in cities such as Ahmedabad, Rajkot, Surat, Vadodara, Gandhinagar, Bhavnagar, Jamnagar, Junagadh, and more, and is eager to expand its footprint further.
Equitas Small Finance Bank About Us:
Equitas Small Finance Bank was established in 2016 as a microfinance lender and is categorized as a small finance bank. The bank’s headquarters are located in Chennai and is a subsidiary of Equitas Holdings Ltd., a holding company.
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