IndusInd Bank, a pioneer in innovative banking solutions, made a significant leap into the digital realm with the launch of its cutting-edge digital banking application, INDIE. With an audacious goal of attracting 10 million customers over the next three years, this move is set to redefine the banking landscape.
Sumant Kathpalia, the visionary MD & CEO of IndusInd Bank, emphasized INDIE’s pivotal role in propelling the bank’s customer base from 33 million to a projected 45 million. The bank’s strategic shift focuses on embracing a majority of mass banking customers through INDIE, rather than relying solely on traditional branches. In the short term, they expect a remarkable 70% of their mass banking clientele to join the digital revolution via this app.
Breaking away from conventional product-driven approaches, INDIE offers a suite of flexible financial solutions that cater to individual customer needs. One standout feature allows users to secure an instant line of credit of up to Rs 5 lakh, with the liberty to borrow only the amount they require. Customers also have the flexibility to customize their loan tenor during the repayment process.
INDIE introduces a transparent rewards program, empowering users to handpick their favorite brands from leading e-commerce platforms. For every Rs 100 spent, customers can accumulate rewards of up to 3%, which can be redeemed as cashback directly through the app or exchanged for irresistible deals and vouchers. Users can easily switch their preferred brands at any time, ensuring a personalized experience.
The INDIE app also extends a digital savings account boasting interest rates of up to 6.75% and fixed deposits that promise returns as high as 7.85%. Additionally, the platform ushers in stock broking services, generously waiving brokerage fees for the initial 10 days.
Kathpalia hinted at the bank’s ambitious future plans, including the introduction of products such as home loans, car and scooter loans, and a dedicated application tailored for the dynamic business segment. The evolution of INDIE is poised to redefine the way we bank, offering convenience, choice, and rewards at every step of the journey.
IndusInd Bank’s INDIE app is not just a digital revolution; it’s a commitment to empowering customers with financial choices that align with their unique preferences and needs. Join the transformation today and be part of the future of banking!
About IndusInd Bank:
IndusInd Bank Limited, an Indian financial services institution headquartered in Mumbai, commenced its operations on April 17, 1994, under the leadership of S. P. Hinduja as its Chairman. The bank’s core mission was to cater primarily to the Non-Resident Indian (NRI) community. Presently, Sumant Kathpalia holds the position of Managing Director and CEO at IndusInd Bank, while Sunil Mehta serves as the Chairman of the board.
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