Reliance Retail’s JioMart has announced an exciting collaboration with the cricket legend, Mahendra Singh Dhoni, who will now serve as the brand ambassador for this popular e-commerce platform. The partnership is set to be unveiled through a captivating 45-second promotional film.
In a recent statement, the company revealed an additional update – the rebranding of its festive campaign, now known as “JioUtsav: Celebrations Of India,” scheduled to go live on October 8, 2023. The JioUtsav campaign is an ode to the nation’s celebrations, emphasizing Dhoni’s ability to create moments of joy and celebration for the country, despite missing out on many himself. With renewed enthusiasm, he is determined to cherish every moment of happiness, festivity, and special occasions with his loved ones.
Sandeep Varaganti, the CEO of JioMart, expressed their excitement about this collaboration, stating, “We have found the perfect match in MS Dhoni as our brand ambassador, as his persona embodies trust, reliability, and assurance, much like JioMart itself. Our new campaign is all about celebrating life’s special moments with loved ones, and ‘shopping’ is an integral part of these festivities. Notably, non-metro regions now contribute to approximately 60 percent of our overall sales, reflecting the successful democratization of digital retail.”
Currently, JioMart collaborates with over 1000 artisans and offers a remarkable selection of 150,000 unique products.
Speaking about this partnership, Dhoni expressed, “I resonate strongly with JioMart’s values and its commitment to driving the digital retail revolution in India. India is known for its vibrant culture, people, and festivals, and JioMart’s JioUtsav campaign perfectly captures the spirit of India’s celebrations. I am thrilled to be a part of JioMart’s journey and contribute to the shopping experiences of millions of Indians.”
The promotional films are thoughtfully crafted to showcase JioMart’s extensive product range, the joy of festive celebrations, and the incredible shopping deals and discounts available on the platform.
It’s worth noting that last year, JioMart adopted a comprehensive approach, offering products across various categories. Additionally, JioMart has added a range of Reliance-owned brands to its platform, including Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys, and many more, further enhancing the platform’s diverse selection.
About Reliance Retail:
Reliance Industries Limited, an Indian multinational conglomerate with its headquarters in Mumbai, operates across diverse sectors such as energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles. Notably, Reliance holds the distinction of being the largest publicly traded company in India, both in terms of market capitalization and revenue, and it ranks as the 100th largest company globally.
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