Senco Gold IPO Details | GMP, Date, Price, Review, Allotment

Senco Gold IPO

Senco Gold IPO Details ( Senco Gold Limited IPO Review )

(04 Jul 2023 – 06 Jul 2023)

Established in 1994, Senco Gold Limited is a renowned jewelry retailer operating across India. The company operates under the brand name “Senco Gold & Diamonds” and offers a wide range of products.

Senco Gold specializes in gold and diamond jewelry, as well as jewelry made from silver, platinum, precious and semi-precious stones, and other metals. In addition to these, they also provide costume jewelry, gold and silver coins, and silver utensils.

With an extensive catalog boasting more than 108,000 gold jewelry designs and over 46,000 diamond jewelry designs, Senco Gold offers a diverse selection of handcrafted jewelry. Most of their designs are created in-house through collaboration with over 170 skilled local craftsmen in Kolkata and across India. The company currently employs a team of 20 designers as of March 31, 2023. They also manufacture machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.

Senco Gold aims to cater to the younger generation and the upwardly mobile segment of India. They achieve this through their Everlite brand, which focuses on lightweight jewelry, their Gossip brand, which offers silver and fashion jewelry, and their Aham collection, designed specifically for men. For customers seeking heavier or premium designer jewelry or a more elevated shopping experience, the company has D’Signia Showrooms and Vivaha collection.

The company’s showrooms have different average ticket sizes. Standard showrooms have an average ticket size of approximately ₹48,000, D’Signia Showrooms have an average ticket size of ₹51,000, and Everlite Showrooms have an average ticket size of ₹29,000 for the fiscal year 2023.

Senco Gold operates over 136 showrooms, spanning a total area of approximately 409,882 sq. ft. This includes 70 company operated showrooms and 61 franchisee showrooms, located in 99 cities and towns across 13 states in India.

Senco Gold Limited IPO Competitive Strength

  • We have a strong brand name with heritage and a legacy of over five decades
  • Largest organized jewellery retail player in the eastern region of India based on number of stores (Source: CRISIL Report)
  • Strong ‘Company Operated Showroom’ base complemented by an established asset-light ‘franchise’ model leading to operating leverage.
  • Calibrated focus on light, affordable jewellery with the intention to cater to the upwardly mobile and younger generation.
  • Established Systems and Procedures to mitigate risk and improve efficiencies
  • Experienced management team and institutional investor support.

Senco Gold IPO Financials Performance ( Results )

Senco Gold Limited Financial Information ( Restated Consolidated )

All Amount in ₹ Crores

Period EndedTotal AssetsTotal RevenuePATNet WorthReservesBorrowing

Objective of IPO Issue

  • Funding working capital requirements of the company
  • General corporate purposes

Senco Gold IPO Basic Details

IPO DateJul 4, 2023 to Jul 6, 2023
Listing DateFriday, July 14, 2023
Face Value₹10 per share
Price₹301 to ₹317 per share
Lot Size47 Shares
Issue Size[.] shares of ₹10
(aggregating up to ₹405.00 Cr)
Fresh Issue[.] shares of ₹10
(aggregating up to ₹270.00 Cr)
Offer for Sale[.] shares of ₹10
(aggregating up to ₹135.00 Cr)
Issue TypeBook Built Issue IPO
Listing AtNSE, BSE
Share holding pre issue69,145,806
Company PromotersSuvankar Sen, Jai Hanuman Shri Siddhivinayak Trust
And Om Gaan Ganpataye Bajrangbali Trust

Senco Gold IPO Reservation

QIB Shares Offered50% of the Net Issue
NII (HNI) Shares Offered15% of the Net Issue
Retail Shares Offered35% of the Net Issue

Senco Gold IPO Timetable

Senco Gold IPO will open on July 04, 2023 and close on July 06, 2023. You can join Senco Gold IPO at 10.00 A.M. to 5.00 p.m. Upto which mandate can be applied.

Opening Date04 July 2023 (Tuesday)
Closing Date06 July 2023 (Thursday)
Basis of Allotment11 July 2023 (Tuesday)
Initiation of Refunds12 July 2023 (Wednesday)
Credit of Shares to Demat13 July 2023 (Thursday)
Listing Date14 July 2023 (Friday)
Deadline for UPI mandate confirmation5 PM on 6 July 2023

Senco Gold IPO Lot Size

For retail investors in Senco Gold IPO, 47 shares will come in 1 lot or the minimum investment will be ₹14,899. Retail-individual investors can apply for up to 1 lots or the maximum investment will be ₹193,687.

Retail (Min)147₹14,899
Retail (Max)13611₹193,687
S-HNI (Min)14658₹208,586
S-HNI (Max)673,149₹998,233
B-HNI (Min)683,196₹1,013,132

Senco Gold IPO Promoter Holding

The company’s promoters include Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust And Om Gaan Ganpataye Bajrangbali Trust.

Pre Issue Share Holding76.92%
Post Issue Share Holding68.48%

Senco Gold Ltd IPO Key Performance Indicator ( Valuation )

In the table given below, all the figures have been told according to the latest financial year.

Market Cap (₹ Cr.)2462
Earning Per Share (EPS)₹22.93 per Equity Share
Net Asset Value (NAV)₹136.83 per Equity Share
P/E Ratio (P/E) (x)15.53
Return on Net Worth (RoNW) (%)17.73
Return on equity (ROE) (%)18.9
Return on Capital Employed (ROCE) (%)14.2
Debt/Equity RatioComing Soon
Upper Price/Book Value (Price/BV) Ratio2.32

Senco Gold Ltd Peer Comparison

Main 2 Listed Peer Senco Gold Limited Have a Kalyan Jewellers India Limited, Titan Company Limited

Senco Gold IPO GMP Live Update, Kostak Rate day by day

DateGMPKostakSubject to
13 July 2023₹120 
12 July 2023₹125
11 July 2023₹135
10 July 2023₹114 
9 July 2023₹120
8 July 2023₹110
7 July 2023₹120
6 July 2023₹90
5 July 2023₹90
4 July 2023₹124
3 July 2023₹122
2 July 2023₹102
1 July 2023₹102

Senco Gold IPO Detail Video:

Senco Gold IPO Subscription Status (Bidding Detail)

The Senco Gold IPO on July 06, 2023 at 7:30:00 PM was subscribed 77.25 times, with the retail category being subscribed 16.28 times, the NII (Non-Institutional Investor) category being subscribed 68.44 times and the QIB (Qualified-Institutional Buyers) category being subscribed 190.56 times.


Senco Gold IPO Prospectus

Senco Gold IPO DRHPDownload
Senco Gold IPO RHPDownload
Senco Gold IPO Anchor Investors Details PDFDownload

Senco Gold IPO Rating

Our Rating3.5/5.0

Senco Gold Company Contact Information

Senco Gold Limited

Corporate Identity Number: U36911WB1994PLC064637
Registered Office and Corporate Office: Diamond Prestige, 41A, A.J.C. Bose Road, 10th floor,
Unit no. 1001, Kolkata – 700 017, West Bengal, India
Tel: +91 33 4021 5000
Contact Person: Surendra Gupta, Company Secretary & Compliance Officer and Legal Head
Tel: +91 33 4021 5000
Fax: +91 33 4021 5025
Our Promoters: Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust
And Om Gaan Ganpataye Bajrangbali Trust

Senco Gold IPO Registrar

KFin Technologies Limited

Registered Office and Corporate Office: Selenium, Tower B, Plot No. 31 and 32,
Financial District, Nanakramguda, Serilingampally
Hyderabad, Rangareddi 500 032, Telangana, India
Telephone: +91 40 6716 2222
Investor grievance e-mail:
Contact Person: M. Murali Krishna
SEBI Registration No.: INR000000221

Senco Gold IPO Lead Manager

IIFL Securities Limited

Registered Office: 10th Floor, IIFL Centre, Kamala City, Senapati Bapat
Marg Lower Parel (West), Mumbai 400 013,
Maharashtra, India
Telephone: +91 22 4646 4728
Investor Grievance E-mail:
Contact Person: Pinak Rudra Bhattacharyya / Nishita Mody
SEBI Registration No: INM000010940

Ambit Private Limited

Registered Office: Ambit House, 449, Senapati Bapat Marg, Lower
Parel, Mumbai 400 013, Maharashtra, India
Telephone: + 91 22 6623 3030
Investor Grievance E-mail:
Contact person: Nikhil Bhiwapurkar / Jitendra Adwani
SEBI registration number: INM000010585

SBI Capital Markets Limited

Registered Office: 202, Maker Tower ‘E’, Cuffe Parade , Mumbai 400
005, Maharashtra, India
Telephone: +91 22 4006 9807
Investor grievance e-mail:
Contact Person: Janardhan Wagle/ Krithika Shetty
SEBI Registration No.: INM000003531

Senco Gold IPO FAQs

What is the lot size of Senco Gold IPO?

The total size of Senco Gold IPO is 405 crores out of which ₹270 crores is fresh issue and ₹135 crores is offer for sale (OFS).

When will Senco Gold IPO start?

Senco Gold IPO will open from 4 July 2023 and IPO will close on 6 July 2023.

What is the open date of Senco Gold IPO?

Senco Gold IPO will open date from 04 July 2023.

What is the last date ( close date ) of Senco Gold IPO?

Senco Gold IPO will close from 06 July 2023.

What is the price band of Senco Gold IPO?

Senco Gold IPO price band is ₹301 to ₹317. ( Upper Price Band: ₹317, Lower Price Band: ₹301 )

What is the minimum amount required to apply for Senco Gold IPO?

The minimum investment for retailers to apply for Senco Gold IPO is ₹14,899 and the maximum investment is ₹193,687.

What is going on gray market premium of Senco Gold IPO?

View gray market premium of Senco Gold IPO by Clicking Here

How much is the GMP of Senco Gold IPO?

Watch Senco Gold IPO GMP Today: Click Here

What is the allotment date of Senco Gold IPO?

The allotment date of Senco Gold IPO is 11 July 2023.

How to check allotment status in Senco Gold IPO?

To check the allotment status of Senco Gold IPO, first of all go to the registrar website by clicking here, select your bad Senco Gold IPO name or enter your bad application number, PAN number or client ID and click on submit. ( Video Link )

What is the listing date of Senco Gold IPO?

The listing date of Senco Gold IPO is 14 July 2023.

How much will be the listing gain in Senco Gold IPO?

View listing gain of Senco Gold IPO by Clicking Here

How much time Senco Gold IPO is subscribed?

Total 77.25 times subscribed in Senco Gold IPO out of which 16.28 times subscription was done in retail quota, 68.44 times subscription in NII quota and 190.56 times subscription in QIB quota.

How to apply for Senco Gold IPO from Upstox?

Click Here to see how to apply for Senco Gold IPO from Upstox. (step by step)

How to apply for Senco Gold IPO from Zerodha?

Click Here to see how to apply for Senco Gold IPO from Zerodha. (step by step)

How to apply for Senco Gold IPO from Angle One?

Click Here to see how to apply for Senco Gold IPO from Angle One. (step by step)

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