The Senco Gold Limited IPO commenced on July 04, 2023, and concluded on July 06, 2023. The allotment of shares took place on July 11, 2023, and the initiation of refunds began on July 12, 2023. The shares were credited to the demat accounts of investors on July 13, 2023. Finally, the listing of Senco Gold on the stock exchange occurred on July 14, 2023.
The Senco Gold IPO was priced at ₹301 to ₹317 per share, with a lot size of 47. The total issue size was ₹405 crores, comprising a fresh issue of ₹270 crores and an offer for sale of ₹135 crores. The IPO was listed on both the NSE and BSE.
In terms of quota reservations, the QIB (Qualified Institutional Buyers) quota was reserved for 50% of the shares, the NII (Non-Institutional Investors) quota was reserved for 15% of the shares, and the retail quota was reserved for 35% of the shares.
Senco Gold IPO GMP Today:
|Date||GMP||Listing Gain||Kostak||Subject to|
|14 July 2023||₹103||32.49%||–||–|
|13 July 2023||₹120||37.85%||–||–|
|12 July 2023||₹125||39.43%||–||–|
|11 July 2023||₹135||42.59%||–||–|
|10 July 2023||₹114||35.96%||–||–|
|9 July 2023||₹120||37.85%||–||–|
|8 July 2023||₹110||36.28%||–||–|
|7 July 2023||₹120||37.85%||–||–|
|6 July 2023||₹90||28.39%||–||–|
|5 July 2023||₹90||28.39%||–||–|
|4 July 2023||₹124||39.12%||–||–|
|3 July 2023||₹122||38.49%||–||–|
|2 July 2023||₹102||32.18%||–||–|
Senco Gold Limited, established in 1994, is a well-known jewelry retailer in India operating under the brand name “Senco Gold & Diamonds.” They offer a wide range of jewelry products, specializing in gold, diamond, silver, platinum, precious and semi-precious stones, and other metals. Their collection also includes costume jewelry, gold and silver coins, and silver utensils.
Senco Gold takes pride in its extensive catalog, featuring over 108,000 gold jewelry designs and more than 46,000 diamond jewelry designs. These handcrafted pieces are predominantly created in-house, collaborating with over 170 skilled local craftsmen based in Kolkata and throughout India. The company currently employs a team of 20 designers as of March 31, 2023. Additionally, they manufacture machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.
The company’s showrooms have varying average ticket sizes. Standard showrooms have an average ticket size of around ₹48,000, D’Signia Showrooms have an average ticket size of ₹51,000, and Everlite Showrooms have an average ticket size of ₹29,000 for the fiscal year 2023.
With a widespread presence, Senco Gold operates over 136 showrooms across India, covering a total area of approximately 409,882 square feet. These showrooms include 70 company-operated outlets and 61 franchisee outlets, situated in 99 cities and towns across 13 states in the country.
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